How do you grow a LinkedIn account? Consistently give the audience value, and they’ll keep coming back for more.

I reframed our digital approach by:

• Reducing links in social posts → focused on thought leadership, industry insights, and no-ask value.
• Reserving CTAs for impact moments → event registrations, membership drives, or key reports.
• Increased focused on niche infustry influencers → increased engagement on posts
• News posts that are high value and easy to skim → increased visibility to non-followers

Results

• + 300% growth in impressions (from ~100 per week to 1,300+ consistently).
• + 67.5 % growth in organic clicks once outbound links were reduced.
• + 1.3K growth in followers